Yadin, Daniel L., author
Creative effective marketing communications
Crest, 2001
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
Hotchkiss, George Burton, author
An Outline of advertising : its philosophy, science, art, and strategy / by George Burton Hotchkiss
Macmillan, 1950
 Buku Teks
Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
<<   2 3 4   >>