Parasuraman, A., author
Marketing research/ A. Parasuraman
Addison-Wesley , 1991
 Buku Teks
Breen, George Edward, 1911-, author
Do-it-yourself marketing research
McGraw-Hill , 1982
 Buku Teks
Zikmund, William G., author
Essentials of marketing research
South Western Cengage Learning, 2013
 Buku Teks
Churchill, Gilbert A., author
Marketing research : methodological foundations
The Dryden Press, 1995
 Buku Teks
Marketing research : selected readings
edited by Joseph Seibert & Gorden [i.e. Gordon] Wills
Penguin Books, 1970
 Buku Referensi
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