Kotler, Philip, author
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
 Buku Teks
Wilson, Mike, author
The management of marketing
Gower Publishing, 1985
 Buku Teks
Boyd, Harper W., Jr., author
Marketing management
Harcourt Brace Jovanovich, 1972
 Buku Teks
Silvia Ulfa, author
Marketing research
PAU-EK-UI, 1991
 Buku Teks
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