Kotler, Philip, author
Pearson, 2016
Buku Teks
Cateora, Philip R.
McGraw-Hill, 2005
Multimedia
Crisp, Richard D., author
McGraw-Hill, 1957
Buku Teks
Aaker, David A., author
John Wiley & Sons, 2000
Buku Teks
Brierty, Edward G., author
Prentice-Hall, 1998
Buku Teks