Armstrong, Gary (Gary M.), author
Marketing: an introduction
Prentice-Hall, 2005
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Rachman, David J., author
Modern marketing
Dryden Press, 1980
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Morris, Michael H., author
Business marketing
Sage, 2001
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McNair, Malcolm P., author
Readings in marketing
McGraw-Hill, 1949
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McNair, Malcolm P., author
Readings in marketing
McGraw-Hill, 1956
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