Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1967
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Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1987
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Kotler, Philip, author
Principles of marketing
Prentice Hall International, 1983
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Hartley, Robert F., author
Marketing fundamentals
Harper & Row, 1983
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Still, Richard R., author
Essentials of marketing
Prentice-Hall, 1966
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