Brannan, Tom, author
The art of marketing : integrated marketing communications volume 6
Crest Publishing House, 2001
 Buku Teks
Theory in marketing: selected essays
edited by Reavis Cox and Wroe Alderson
Richard D. Irwin, 1950
 Buku Teks
Douglas, Edna
Economics of marketing / EdnaDouglas
Harper & Row , 1975
 Buku Teks
Holloway, Robert J., author
Marketing in a changing environment
John Wiley & Sons, 1968
 Buku Teks
Howard, John A., author
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks