Keegan, Warren J., author
Multinational marketing management
Prentice Hall of India, 1982
 Buku Teks
Kelley, Eugene J.
Marketing strategy and functions
Prentice-Hall, 1965
 Buku Teks
Majaro, Simon
Marketing in perspective / Simon Majaro
Allen & Unwin , 1982
 Buku Teks
Mandell, Maurice I.
Marketing /Maurica I Mandell
Prentice-Hall, 1985
 Buku Teks
Rexroad, Robert A.
High tecnology marketing management
John Wiley & Sons, 1983
 Buku Teks
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