See Allo

Zyman, Sergio, author

The end of marketing as we know it

Harper Business, 2000

Buku Teks

Winardi, author

Azas-azas marketing

Alumni, 1971

Buku Teks

Tan, Kiat Djwee, author

Marketing : suatu pengantar praktis

Alumni, 1975

Buku Teks

Kerin, Roger A., author

Strategic marketing problems

Prentice Hall international, 2001

Buku Teks

Hise, Richard T., author

Basic marketing : concepts and decisions

Winthrop, 1979

Buku Teks

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