Buskirk, Richard Hobart, 1927-, author
Principles of marketing : the management view
Holt Rinehart, 1970
 Buku Teks
Ries, Al, author
Bottom-up marketing
McGraw-Hill, 1989
 Buku Teks
Runyon, Kenneth
The practice of marketing/Kenneth Runyon
Charles E. Merrill Publishing, 1982
 Buku Teks
Swastha, Basu, author
Azas-azas Marketing
Liberty Yogyakarta, 1983
 Buku Teks
Dewey, Alice G., author
Peasant marketing in Java
The Free Press, 1962
 Buku Teks