McDaniel, Carl, author
Marketing essentials
South Western Cengage Learning, 2012
 Buku Teks
McDaniel, Carl, author
Introduction to marketing
South Western Cengage Learning, 2013
 Buku Teks
Marketing in asia
by Roger A. Kerin, Geok Theng Lau, Steven William Hartley, William Rudelius
McGraw-Hill, 2013
 Buku Teks
Kotler, Philip, author
Principles of marketing
Pearson Education, 2016
 Buku Teks
Kerin, Roger A., author
Marketing in asia
McGraw-Hill Education, 2015
 Buku Teks
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