Parkinson, C. Northcote (Cyril Northcote), 1909-1993, author
Marketing
Federal Publications, 1992
 Buku Teks
Etzel, Michael J., author
Marketing
McGraw-Hill, 2004
 Buku Teks
Phillips, Charles F., author
Marketing
Boston , Houghton Mifflin
 Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Berkowitz, Eric N., author
Marketing
Times Mirror/Mosby College, 1986
 Buku Teks
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