Theory in marketing: selected essays
edited by Reavis Cox and Wroe Alderson
Richard D. Irwin, 1950
 Buku Teks
Douglas, Edna
Economics of marketing / EdnaDouglas
Harper & Row , 1975
 Buku Teks
Holloway, Robert J., author
Marketing in a changing environment
John Wiley & Sons, 1968
 Buku Teks
Howard, John A., author
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Keegan, Warren J., author
Multinational marketing management
Prentice Hall of India, 1982
 Buku Teks
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