Kotler, Philip, author
Principles of marketing
Prentice-Hall, 2001
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 1999
 Buku Teks
Westing, John Howard, author
Readings in marketing
Prentice-Hall, 1957
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Kennedy, John E, author
Marketing communication
Bhuana Ilmu Populer, 2006
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Fisk, Peter, author
Marketing genius
Elex Media Komputindo, 2006
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