See Allo

MacNamee, Brian

The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell

Routledge, 1995

Buku Teks

Stanton, William J., author

Fundamentals of marketing

McGraw-Hill, 1984

Buku Teks

Boyd, Harper W., Jr., author

Cases in marketing strategy

Richard D. Irwin, 1958

Buku Teks

Lovelock, Christopher H., author

Marketing challenges : cases and exercises

McGraw-Hill, 1985

Buku Teks

Cravens, David W., author

Strategic marketing management cases

McGraw-Hill Irwin, 2002

Buku Teks

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