See Allo

Lovelock, Christopher H., author

Marketing challenges : cases abd exercises

McGraww-Hill, 1993

Buku Teks

Berg, Thomas L., author

Mismarketing : case histories of marketing misfires

Anchor Books, 1971

Buku Teks

Rapp, Stan, author

Beyond maxi marketing the new power of caring and dasing

McGraw-Hill , 1994

Buku Teks

Kotler, Philip, author

Principles of Marketing / Philip Kotler, Gary Armstrong

Pearson, 2014

Buku Teks

Muhammad Adel, author

Perancangan strategi relationship marketing studi kasus Area Motor = strategic planning of relationship marketing case study of Area Motor

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011

UI - Tesis (Open)

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