Swayne, Linda E., author
Cases in strategic marketing
Prentice-Hall International, 1989
 Buku Teks
Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
 Buku Teks
Dunn, Charles, author
Case studies in marketing
Macmillan, 1971
 Buku Teks
Lamb, Charles W., author
Marketing cases : instructor's manual
Houghton Mifflin, 1987
 Buku Teks
Lazo, Hector, author
Management in marketing : text and cases
McGraw-Hill, 1961
 Buku Teks
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