See Allo

Spitzer, Harry, author

Inside retail sales promotion and advertising / Harry Spitzer, F. Richard Schwartz

Harper & Row, 1982

Buku Teks

Shimp, Terence A., author

Advertising, promotion, and other aspects of integrated marketing communications

South Western Cengage Learning, 2013

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2001

Buku Teks

Brannen, William H.

Advertising and sales promotion / William H. Brannen

Prentice-Hall, 1983

Buku Teks

Belch, George E., author

Introduction to advertising promotion : an integrated marketing communications perspective

Irwin, 1993

Buku Teks

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