Shimp, Terence A., author
Komunikasi pemasaran terpadu dalam periklanan dan promosi = Integrated marketing communications in advertising and promotion
Penerbit Salemba Empat, 2014
 Buku Teks
Kalista Adi Darmawan, author
Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Lockett, David M.
Building your advertising business : a complete guide to boost your billings / David M. Lockett
NTC Business Books, 1989
 Buku Teks
Duncan, Tom, author
Principles of advertising & IMC
McGraw-Hill, 2008
 Buku Teks
St John, Maggie Jo
Advertising and the promotion industry
Prentice Hall ELT, 1994
 Buku Teks
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