See Allo

Well, William

Advertising principles and practice

Prentice-Hall, 1995

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2007

Buku Teks

Belch, George E., author

Advertising and promotion: an integrated marketing communications perspective

McGraw-Hill, [, 2004]

Buku Teks

Rossiter, John R., author

Advertising communications and promotion management

Irwin/McGraw-Hiil, 1996

Buku Teks

Barban, Arnold M., author

Readings in advertising and promotion strategy

Richard D. Irwin, 1968

Buku Teks

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