Wilmshurst, John, author
The fundamentals of advertising
Redwood Press, 1985
 Buku Teks
Exploring advertising
edited by Otto Kleppner and Irving Settel
Prentice-Hall, 1970
 Buku Teks
Tag, Nancy R., author
Ad critique : how to deconstruct ads in order to build better advertising
Sage, 2012
 Buku Teks
Clow, Kenneth E., author
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks
Simamora, Ingrid Josephine, author
Strategi promosi periklanan pada industri pharmaceutical
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2007
 UI - Tesis (Membership)