Brannan, Tom, author
The art of marketing : integrated marketing communications volume 6
Crest Publishing House, 2001
 Buku Teks
Keegan, Warren J., author
Global marketing
Pearson , 2013
 Buku Teks
Czinkota, Michael R., author
Global marketing
The Dryden Press, 1996
 Buku Teks
Fitzpatrick, Peter B., author
Essentials of export marketing
AMA Membership Publications Division, American Management Association, 1985
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Cundiff, Edward W., author
Marketing in the international environment
Prentice-Hall, 1988
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