See Allo

Johansson, Johny K., author

Cara pemasaran ala Jepang = the Japanese way of marketing

Gramedia Pustaka Utama , 1998

Buku Teks

Dahringer, Lee D., author

International marketing : a global perspective

Addison-Wesley, 1991

Buku Teks

Keegan, Warren J., author

Principles of global marketing

Prentice-Hall, 1997

Buku Teks

Keegan, Warren J., author

Global marketing

Prentice-Hall, 1999

Buku Teks

Johansson, Johny K., author

Relentless : the Japanese way of marketing= pemasaran ala jepang/ Johny K. Johansson and Ikujiro Nonakakata pengantar oleh Hermawan Kartajaya

Gramedia Pustaka Utama , 1998

Buku Teks

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