Nusirwan, author
Iklan obat sakit kepala di televisi: studi faktor-faktor penyajian iklan Paramex, Panadol dan Bodrex melalui metode focus group discussion
1999
 UI - Tesis (Membership)
Taufik Akbar, author
Pengaruh cause category dan product type terhadap respon konsumen dalam penawaran cause-related marketing = The effect of cause category and product type toward the consumer responses in cause-related marketing offers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Witri Suri, author
Analisis makna pada Schlagzeile dalam iklan coca cola dan bionade berbahasa Jerman = Meaning analysis of headline in Coca Cola and Bionade advertising in German version
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Reysha Sy. Munir, author
Analisis pengaruh dual credibity model : endorser dan corporate credibility terhadap attitudes, purchase intention, dan purchase action : studi kasus Titi Rajo Bintang pada Mirai Ocha = Analysis of the influence of dual credibility model endorser and corporate credibility on attitudes, purchase intention, and purchase action : case study Titi Rajo Bintang on Mirai Ocha
2013
 UI - Tesis (Membership)
Luthfi Abdurrahman, author
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
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