Wilmshurst, John, author
The fundamentals of advertising
Redwood Press, 1985
 Buku Teks
Exploring advertising
edited by Otto Kleppner and Irving Settel
Prentice-Hall, 1970
 Buku Teks
Alexandra Cindy, author
Analisis perbandingan korelasi advertising expenditure dengan tingkat penjualan pada brand y dan kompentionr terdekatnya band x sebagai acuan dalam menentukan strategi media placemet dan advertising budget pada PT XYZ
2008
 UI - Tesis (Open)
Gama Ramadita, author
Analisis strategi bersaing media advertising di dalam industri televisi terhadap audience : Studi pada : televisi TPI = Competition of advertisement at the TPI television station, to TPI's audience : case study television "TPI"
Universitas Indonesia, 2005
 UI - Tesis (Membership)
Sandage, C.H.
The promise of advertising / S.H. Sandage
Richard D. Irwin, 1961
 Buku Teks
<<   4 5 6   >>