selected and introduced by Evan Luard
Macmillan, 1999
Buku Teks
Princeton University Press , 1992
Buku Teks
Sri Rahayu, author
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
Artikel Jurnal
Guy, Ray
Breakwater Books, 1977
Buku Teks
Smith, Allen N.
South-Western Pub. Co, 1986
Buku Teks