Hill, Charles W. L., author
Strategic management : an integrated approach
Houghton Miffiln, 2001
 Buku Teks
Aaker, David A., author
Strategic market management
John Wiley & Sons, 1984
 Buku Teks
Cravens, David W., author
Pemasaran strategi = Strategic marketing
Erlangga, 1996
 Buku Teks
Kotler, Philip, author
Strategic marketing for nonprofit organizations
Prentice-Hall, 1995
 Buku Teks
Kerin, Roger A., author
Strategic marketing problems
Prentice Hall international, 2001
 Buku Teks
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