Rossiter, John R., author
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
 Buku Teks
Shimp, Terence A., author
Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp
Thomson, 2002
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Advertising and promotions : integrated brand approach
Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann
Wadsworth and Cengage Learning, 2012
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Ahuja, B. N., author
Public relations and advertising
Surjeet Publications, 1990
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Spitzer, Harry, author
Inside retail sales promotion and advertising / Harry Spitzer, F. Richard Schwartz
Harper & Row, 1982
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