Czinkota, Michael R., author
Principles of international marketing
South Western Cengage Learning, 2010
 Buku Teks
Kotabe, Masaaki, author
International marketing
John Wiley & Sons, 2015
 Buku Teks
Cateora, Philip R., author
International marketing
McGraw-Hill Irwin, 2009
 Buku Teks
Segil, Larraine, author
Measuring the value of partnering: how to use metrics to plan, develop, and implement successful alliances
[American Management Association, ], 2004
 eBooks
Harvard business review on strategic alliances
Harvard Business School Publishing Corporation, 2002
 Buku Teks
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