Ilma Wulansari Hasdiansa, author
Analisis pengaruh brand jealousy, brand love dan materialism terhadap willingness to pay premium: studi pada produk tas merek Coach = Understanding the influence of brand jealousy, brand love and materialism towards willingness to pay premium: study on Coach's handbag
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Made Bayu Wedagama, author
Analisis pengaruh perubahan logo merek terhadap performa kriteria brand element (perspektif buyer dan user dari produk AXE) = Analysis the effect of changes in brand logo toward performance of brand element's criteria (perspectives from buyer and user of AXE product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Vania Olivia, author
The analysis of interactions among brand equity dimensions in the festival context: Jazz goes to campus 2016 and Java jazz festival 2017 = Analisis interaksi antara dimensi ekuitas merek dalam konteks festival: Jazz goes to campus 2016 dan Java jazz festival 2017
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Pohan, Annisa Larasati, author
Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Mutia Salsabila Andini, author
Peran internasional assignment branding: persepsi perempuan Indonesia mengenai ketertarikan mereka untuk bekerja di multinational company MNC = The role of international assignment branding: Indonesian women's perception on MNC's organizational attractiveness
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
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