Rifa Atuz Zulfa Widayati, author
Perbedaan pengaruh daya tarik iklan dengan pendekatan emosional & informasional (rasional) terhadap sikap pada merek serta minat beli (studi kasus: pertamax pertamina) = Differences influence of the advertising appeals with emotional and informational (rational) approach against attitude toward brand and purchase intention (case study: pertamax pertamina) / Rifa Atuz Zulfa Widayati
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
C. Nurlany Mulia Pranata, author
Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI
2018
 UI - Skripsi (Membership)
Tisha Aisyah Afliansa, author
Peran brand authenticity, impression in memory, dan lifestyle-congruence dalam meningkatkan brand love hotel butik di Indonesia = The role of brand authenticity, impression in memory, and lifestyle-congruence towards enhancing brand love of Indonesian boutique hotel.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Fadhlan Hamidi, author
Pengaruh Kegiatan Sport Sponsorship terhadap Brand Image (Studi pada Speedy NBL Indonesia) = The Effect of Sport Sponsorhip Activivity toward Brand Image (Study of Speedy NBL Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Jihan Izdihar Muhammad, author
Analisis pengaruh environmental knowledge, environmental attitude, government initiative, peer pressure dan eco label terhadap green purchase intention konsumen Indonesia (Studi kasus the Body Shop Indonesia) = Analysis of environmental knowledge environmental attitude government initiative peer pressure and eco label toward green purchase intention Indonesia consumers (Case study in the Body Shop Indonesia)
2015
 UI - Skripsi (Membership)
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