Perreault, William D., author
Applications in basic marketing : Clippings from the popular business press
McGraw-Hill, 2003
 Buku Teks
Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Applications of management sciences in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
McCarthy, E. Jerome, author
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1978
 Buku Teks
Lorie, James H., author
Basic methods of marketing research
NMcGraw-Hill , 1951
 Buku Teks
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