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Irma Fitriyani, author

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Indah Sulistyorini Muslim, author

Pengaruh dimensi Celebrity Endorser terhadap citra merek (Studi pada iklan Mie Sedaap versi Edwin Lau pada mahasiswa Ilmu Rumpun Kesehatan Universitas Indonesia) = The Effect of celebrity endorser dimensions on brand image (studies in the advertising of Mie Sedaap Edwin Lau version on University of Indonesia's Health Science Students)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi (Open)

Aland Diknas Tanada, author

Analisis pengaruh antara interaction characteristics perceived benefits community commitment dan oppositional brand loyalty dalam online brand communities (Studi kasus: 4 komunitas mobil di Indonesia) = Analysis of effect among interaction characteristics perceived benefits community commitment and oppositional brand loyalty in online brand communities (Case study: 4 automobiles community in Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Tiara Marchelina, author

Co-branding ingredient vs co-branding simbolik pengaruhnya terhadap strategi pemasaran smartphone = Ingredient co branding vs symbolic co branding their influence on the marketing strategy of smartphone

2015

UI - Skripsi (Membership)

Sugiyarto, author

Strategi pemasaran produk pelayanan jasa teknis : studi kasus pada Balai Besar Kimia dan Kemasan Jakarta = Marketing strategy on technical services product : case study in Chemical and Packaging R&D Institute Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005

UI - Tesis (Membership)

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