See Allo

D`Allesandro, David F., author

Perang merek : 10 hukum untuk membangun, the killer brand

Andi, 2003

Buku Teks

Siti Utami Ayu Mahdhiani, author

Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Aprilina Prastari, author

Evaluasi pemanfaatan komunitas dalam membangun brand positioning melalui social media : studi kasus pada pillar business accelerator = The evaluation of the use of community in building brand positioning through social media : case study pillar business accelerator

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

Regina Diannisa, author

Brand identity dalam desain sampul depan tabloid : analisis semiotika dalam desain sampul depan tabloid Wanita Indonesia = Brand identity in tabloid's front cover design : semiotic analysis in Wanita Indonesia tabloid front cover design

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

Irma Fitriyani, author

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis Membership

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