White, Roderick, author
Advertising
McGraww-Hill , 2000
 Buku Teks
Advertising
by John S. Wright ... [et.al.]
McGraw-Hill, 1977
 Buku Teks
Greyser, Stephen A.
Case in advertising and communications management / Stephen A. Greyser
Prentice-Hall, 1972
 Buku Teks
Rian Adhi Purwanto, author
Efektivitas iklan politik yang ditayangkan melalui media massa elektronik studi kasus: iklan mars Perindo yang ditayangkan di televisi = Effectiveness of political advertising which was aired through electronic mass media case study mars Perindo commercial which was aired on television
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Adams, Charles F.
Common sense in advertising / Charles F. Adams
McGraw-Hill, 1965
 Buku Teks
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