See Allo

Lane, W. Ronald, author

Advertising : a framework

Prentice-Hall, 2001

Buku Teks

Wilmshurst, John, author

The fundamentals of advertising

Redwood Press, 1985

Buku Teks

Exploring advertising

edited by Otto Kleppner and Irving Settel

Prentice-Hall, 1970

Buku Teks

Sandage, C.H.

The promise of advertising / S.H. Sandage

Richard D. Irwin, 1961

Buku Teks

Wells, William D., author

Advertising : principles and practice

Prentice-Hall, 2000

Buku Teks

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