Quelsch, John A.
Sales promotion management/ John A. Quelch
Prentice-Hall, 1989
 Buku Teks
Smykey, Edward W., author
Physical distribution management : logistics problems of the firm
Macmillan, 1961
 Buku Teks
Sethna, Beheruz N.
Research maethods in marketing and management /Baheruz N Sethna
Tata McGraw-Hill, 1984
 Buku Teks
Terry, George Robert, author
Management : selected case problems / George R. Terry
Prentice-Hall, 1957
 Buku Teks
Howard, John A., author
Marketing management : analysis and decision / John A. Howard
Richard D. Irwin, 1962
 Buku Teks
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