See Allo

Boyd, Harper W., Jr., author

Marketing management : a strategic approach with a global orientation

Irwin, 1995

Buku Teks

Cravens, David W., author

Strategic marketing management cases

McGraw-Hill Irwin, 2002

Buku Teks

Kerin, Roger A., author

Strategic marketing problems

Prentice Hall international, 2001

Buku Teks

Busch, Paul S

Marketing : strategic foundations/ Paul S.Busch

Richard D.Irwin, 1975

Buku Teks

Howard, John A., author

Marketing management : operating, strategic, and administrative / John A. Howard

Richard D. Irwin, 1973

Buku Teks

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