Lowndes, Douglas
Marketing : the uses of advertising / by Douglas Lowndes
Pergamon Press , 1969
 Buku Teks
Handbook of modern marketing
edited by Victor P. Buel and Carl Heyel
McGraw-Hill, c1970
 Buku Teks
Westing, John Howard, author
Modern marketing thought
Macmillan, c1975
 Buku Teks
Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks
Cundiff, Edward W., author
Fundamentals of modern marketing
Prentice-Hall of India, 1980
 Buku Teks
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