Shaw, Mark, author
Copywriting: successful writing for design, advertising, and marketing
Laurence King , 2012
 Buku Teks
Shimp, Terence A., author
Advertising, promotion, and other aspects of integrated marketing communications
South Western Cengage Learning, 2013
 Buku Teks
Rapp, Stan, author
MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
McGraw-Hill , 1987
 Buku Teks
Belch, George E., author
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
 Buku Teks
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill , 2001
 Buku Teks
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