Daniel, Pope, author
The making of modern advertising
Basic Books, 1983
 Buku Teks
Rachman, David J., author
Modern marketing
Dryden Press, 1980
 Buku Teks
Jefkins, Frank William, author
Introduction to marketing, advertising and public relations
MacMillan Publishers, 1985
 Buku Teks
Luciana, author
Contextual advertising marketing plan internationalsnack.com
2012
 UI - Tesis (Open)
Clow, Kenneth E., author
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks
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