Whiteley, Richard
Customer centered growth: 5 proven strategies for building competitive advantage / Richard Whiteley
Addison-Wesley Publishing, 1996
 Buku Teks
Ambar Kuspardianto, author
Analisis pasar dan tingkat kepuasan Corporate Customer sebagai acuan penyusunan strategi pemasaran layanan multimedia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis (Membership)
Afuah, Allan, author
Strategic innovation : new game strategies for competitive advantage
Routledge, 2009
 Buku Teks
Competing for advantage
by Jeffrey Harrison, Robert E. Hoskisson, R. Duane Ireland, Michael A. Hitt
South Western Cengage Learning, 2013
 Buku Teks
Gamble, John E., author
Essentials of strategic management : the quest for competitive advantage
McGraw-Hill, 2013
 Buku Teks
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