Davis, Martyn P.
Handbook for media representatives / Martyn P Davis
Business Publications Limited, 1967
 Buku Teks
Surmanek, Jim, author
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
 Buku Teks
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
Ida Ayu Krisdina M, author
Les methodes de travail du "media-planner"
1998
 UI - Tesis (Membership)
Gesker, Ronald D., author
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
 Buku Teks
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