Priemer, August B., author
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
 Buku Teks
Ricardo Juan, author
Analisis Efek Mediasi Place Attachment terhadap Advertising Value dari Vlog pada Destination Visit Intention: Studi Kasus terhadap Audiens Travel Vlog Destinasi Wisata Negara Jepang = Analysis of the Mediating Effect of Place Attachment on Advertising Value from Vlogs on Destination Visit Intention: Case Studies on Travel Vlog Audiences in Japanese Tourist Destinations
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Sekti Wira Adhityo, author
The Role of celebrity and micro celebrity influence endorsement in customer purchasing decision = Pengaruh dukungan selebriti dan mikro-selebriti terhadap keputusan pembelian
2019
 UI - Makalah dan Kertas Kerja
Irwansyah, author
Efek iklan televisi program Keluarga Berencana
Fakultas Ilmu Komunikasi, Universitas Tarumanegara, 2016
 Artikel Jurnal
Gandesmita Tresniansi, author
Analisis efektivitas endorser non selebritis di media sosial studi terhadap akun megaiskanti di instagram = Analysis of non celebrity endorser s effectiveness on social media case study megaiskanti instagram account
2016
 UI - Makalah dan Kertas Kerja
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