McKenna, Regis
Tian xia wen hua chu ban [tai bei xian san chong shi, 1987
Buku Teks
Lazer, William
Tian Xia Wen Hua, 1994
Buku Teks
McKenna, Regis
Addison-Wesley, 1985
Buku Teks
Kotler, Philip, author
Erlangga, 2003
Buku Teks
Kotler, Philip, author
[publisher not identified], [date of publication not identified]
Buku Teks