See Allo

Harvard business review on customer relationship management

Harvard Business School Publication, 2001

Buku Teks

Dyche`, Jill, author

The CRM handbook : a business guide to customer relationship management

Addison-Wesley, 2002

Buku Referensi

Ammar Nashir, author

Penerapan metode customer lifetime value dan customer profitability analysis dalam menganalisa customer profitability pada perusahaan distribusi farmasi = Application of customer lifetime value and customer profitability analysis methods in analyzing customer profitability in pharmaceutical distribution company

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Kumar, V., author

Customer relationship management: concept, strategy, and tools

[Springer, ], 2012

eBooks

Adrian Payne, author

Strategic Customer Management: integrating relationship marketing and CRM

Cambridge University Press, 2013

eBooks

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