Ida Ayu Krisdina M, author
Les methodes de travail du "media-planner"
1998
 UI - Tesis (Membership)
Davis, Martyn P.
The Effective use of advertising media : a practical handbook / Martyn P. davis
Business Books, 1985
 Buku Teks
Kristiya Kartika, author
Ekologi media: persaingan antar industri surat kabar dalam memperebutkan iklan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 1996
 UI - Tesis (Membership)
Priemer, August B., author
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
 Buku Teks
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
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