See Allo

Hughes, G. David, author

Marketing management : a planning approach

Addison-Wesley, 1978

Buku Teks

Lal, Rajiv, author

Marketing management : text and cases

McGraw-Hill, 2005

Buku Teks

Bursk, Edward Collins, author

Cases in marketing management

Prentice-Hall, 1975

Buku Teks

Quelch, John A., author

Cases in strategic marketing management : business strategies in Muslim countries

Prentice-Hall, 2001

Buku Teks

Bernhardt, Kenneth L

Cases in Marketing Management/ Thomas C. Kinnear

Bussiness Publications, 1985

Buku Teks

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