Cravens, David W., author
Strategic marketing
Richard D. Irwin , 1987
 Buku Teks
Corey, E. Raymond, author
Problems in marketing
McGraw-Hill, 1981
 Buku Teks
Problems in marketing
by Steven H. Star ... [et al.]
McGraw-Hill Kogakusha, 1977
 Buku Teks
Howard, John A., author
Marketing executive and buyer behavior
Columbia University Press, 1963
 Buku Teks
Dyer, Robert F., author
An analytic approach to marketing decisions
Prentice-Hall International, 1991
 Buku Teks
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