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Ahmad Firdaus, author

Pengaruh Brand Equity terhadap Repurchase Intention dan Word of Mouth dengan Country of Origin dan Product Type sebagai variabel moderasi pada pengguna Merek Nike di Jabodetabek = The effects of Brand Equity on Repurchase intention and Word-of-Mouth with Country of Origin and Product Type as moderation variables on users of The Nike Brand in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2023

UI - Skripsi (Membership)

Siti Alya Fahlena, author

Pengaruh Perceived Luxury Values Melalui Brand Coolness Terhadap Passionate Desire: Studi Pada Brand Sepatu Nike di Jabodetabek = The Effect of Perceived Luxury Values through Brand Coolness on Passionate Desire: A Study on the Nike Shoe Brand in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Kezia Olivia Angelina, author

Analisis Pengaruh Storytelling dalam Kampanye Digital Nike "Own the Floor" terhadap Minat Beli Produk Nike pada Modern Dancers di Jakarta = Analysis of the Impact of Storytelling in Nike's "Own the Floor" Digital Campaign on the Purchase Intention of Nike Products for Modern Dancers in Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Skripsi (Membership)

Destania Putri Alwindy, author

Analisis strategi marketing public relations dalam mempertahankan brand community engagement pada perusahaan jasa pengiriman berbasis teknologi di Indonesia (studi terhadap komunitas online PT Jet Global Express di media sosial instagram) = Analysis of marketing public relations strategies in maintaining brand community engagement in technology-based delivery service companies in Indonesia (study of PT Jet Global Express online community on social media)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

Kaligis, Retor A. W., author

Hubungan antara kemiskinan, persyaratan kondisional, dan tingkat konflik serta strategi peningkatan produktivitas buruh pada Industri Sepatu "Nike" di PT Doson Indonesia dan PT Pratama Abadi Industri Kabupaten Tangerang

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003

UI - Tesis (Membership)

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